Selena Gomez, Hailey Bieber, and the rise of celebrity-driven beauty empires

Karen Noronha

Image Credit: X

JLo Beauty
The brand embodies Jennifer Lopez's timeless glow, delivering skincare products that focus on firming, radiance, and age-defying ingredients

Image Credit: Instagram|jlobeauty

Fenty Beauty
Rihanna transformed the beauty industry with its inclusive shade range, offering makeup, skincare, and fragrances for all skin tones

Image Credit: Instagram|fentybeauty

Victoria Beckham Beauty
This line blends luxury and clean beauty, with refined products reflecting Victoria Beckham's elegant and fashion-forward style

Image Credit: Instagram|victoriabeckhambeauty

Rare Beauty
Inspired by her album Rare, Selena Gomez created a brand that promotes self-expression, self-love, and mental health through inclusive, easy-to-use beauty products

Image Credit: Instagram|rarebeauty

Kylie Cosmetics
Kylie Jenner launched viral lip kits and then grew her brand into a trendsetter known for bold shades, sleek design, and influencer-driven appeal

Image Credit: Instagram|kyliejenner

Rhode Skin
Hailey Bieber's brand offers minimalist, clean skincare focused on hydration and barrier health for dewy, glowing skin with clean formulas

Image Credit: Instagram|rhode

Haus Labs
Founded by Lady Gaga, the brand celebrates individuality with clean, high-performance makeup that reflects her bold, creative, and inclusive vision

Image Credit: Instagram|hauslabs

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r.e.m. beauty
The brand reflects Ariana Grande's dreamy aesthetic, offering makeup that helps fans recreate her signature soft-glam looks

Image Credit: Instagram|r.e.m.beauty

Florence by Mills
Named after Millie Bobby Brown's great-grandmother, the line targets Gen Z with clean, gentle beauty products that blend playfulness with effectiveness

Image Credit: Instagram|florencebymills

SKKN by Kim
Kim Kardashian’s skincare brand offers a 9-step routine focused on hydration, rejuvenation, and dermatologist-developed formulas for radiant skin

Image Credit: Instagram|skkn

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