Power Moves with Shaquille O'Neal OTT Release Date: When and where to watch docuseries on Reebok’s comeback
Power Moves with Shaquille O'Neal OTT Release Date: Shaquille join hands with Allen Iverson to revive Reebok in this six-part docuseries. Get an inside look at their bold journey to bring the brand back.
Power Moves with Shaquille O'Neal OTT Release Date: A new sports-business docuseries is set to premiere on Netflix globally on June 4. This six-episode series focuses on NBA legend Shaquille O’Neal’s recent appointment as President of Reebok Basketball, and his efforts to lead the brand’s revival alongside Vice President Allen Iverson.
Inside Reebok’s strategic comeback
Produced by O’Neal’s company, Jersey Legends (a division of Authentic Studios), in partnership with The Intellectual Property Corporation (Sony Pictures Television), Power Moves documents the leadership, challenges, and decisions shaping Reebok’s new direction under O’Neal and Iverson.
The series is filmed at Reebok’s Boston headquarters and various U.S. locations, offering an inside look at the brand’s strategy to reconnect with sports culture and younger consumers. Viewers will see how the team navigated new signings like WNBA star Angel Reese, Reebok’s first NIL deal after O’Neal’s appointment.
Shaquille O’Neal’s longstanding ties with Reebok
O’Neal’s association with Reebok began in 1992, when he signed with the brand at the start of his NBA career. After decades of decline and a failed partnership with Adidas (2005–2021), Reebok was acquired by Authentic Brands Group in 2021. O’Neal, a shareholder in the company, played a key role in the transition and was officially named President of Reebok Basketball in September 2023.
Iverson, who joined Reebok in 1996 and helped build the brand's iconic sneaker lines like the Question and Answer, was appointed Vice President during the same period. Power Moves with Shaquille O'Neal is executive produced by Shaquille himself alongside Colin Smeeton, Mike Parris, Eli Holzman, Aaron Saidman, and Jamie Renberg, with Ian Gelfand serving as showrunner.
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Aditya Sagar is a journalist at Indiatimes who pulls the strings on what’s hot and what hits headlines. With entertainment in one hand and the internet’s pulse in the other, he crafts stories that ripple through pop culture. Want to know what’s next? Follow @theadityasagar - he already knows!
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